The Business Guy
Ron Castia has been active in the bike racing community since 1997. He is not only a very active racer, who spent a few years racing in the professional mountain bike field; he is also a USA Cycling Level 2 Coach, and an Associate level coach with Wenzel Coaching. Ron’s organizational experience includes founding East Bay Cyclists, a racing organization/club, and promoting races in CA since 2004. In addition to being an active coach and rider, Ron has spent the last 3 years in the sports marketing and custom cycling apparel industry. As an active racer, coach, and club leader, he brings a very high level of expertise and knowledge as an added value to the clubs and customers he works with.
Linda Bush is the Sales and Marketing leader with 20+ years of experience in sales, planning and execution of marketing strategies for the sports and Corporate Industries. Combined entrepreneurial drive with business management skills helping companies achieve gains in revenue, market share and profit performance. Strong relationship builder to support sales and marketing efforts that build brand recognition, drive customer growth and bring continued business with existing customers.